Monthly Archives: December 2014

Do we want a small boutique or a department store?


Imagine your nearest supermarket. Imagine all the people working there and think of the hours that goes into running that store smoothly. The store is organized in categories and the isles are straight and clutter free. There are signs pointing you to the right direction and if you don’t find what you need, you can ask someone to assist you. Everything seems to have a logical place.
When you walk into this store and you know what you came here for. Maybe just to browse some section that interests you or you came with a shopping list. You have a clear idea where to look.
When you walk into this store you know where and how to get out.

Let’s imagine there would be a supermarket that could only pay for one employee and that person would have to do everything. This department store didn’t hire anyone to plan out the floorplan or say what goes where and on what logic. There’s only the one person who works and this person hasn’t got the time to everything.

Shopping in this store would be a nightmare!

Now lets picture that your website is a supermarket. Can you honestly say that your website is runs smoothly like this imaginary department store? Maybe it does, maybe you have a system that makes sure your website will not turn into a maze of links. I have to say that most of us can’t handle running a supermarket online or offline all by ourselves and will indeed get lost in the maze. Still, for some reason many people insist on building a huge website with many options to click and thousands of pages to scroll filled with tens of links and options.

Yes, it’s ridiculously easy to build a website but managing and optimizing a website is a different thing.

Analyzing what works and what doesn’t isn’t obvious. Improving your website, optimizing content, making it visually appealing and making it work for your goals and in a way that it meets clients needs is not a walk in the park. Problem solving and fixing broken links might take more time than you know when packing your site with links.

Managing a website is can be a fulltime job to a few people depending on the size and function of the website. A tiny boutique selling only eyewear is a fulltime job for one and easily there is work enough for few employees. Managing a website doesn’t have to be a full time job. When planning a website we should really think of time and the real job behind this site. Do we want a small boutique or a department store?


Rules of stealing


The best way to steal others ideas is the way you will not get caught.

Get sneaky, real sneaky. So sneaky that you won’t get caught. But be also honest and open.

Does that sound contradictory?

Let’s try to clear this out. You should never take credit for work that someone else did. Stealing work is not ok.

Someone might say that they are only borrowing ideas, but hey are you going to give them back? Did you buy them? No you stole them! There is a code for doing this classy and non-sleazy way.

If you are ever stuck with your blog or email newsletter, feel free to act by this code.

Don’t steal because you are lazy and honor your stolen object.

Only steal when you are completely stuck, lost or badly short of ideas. Steal the idea not the work. If you find something that inspires you and you love the idea, study it carefully.
See what makes the idea so great and how this person took the idea and made the idea work for them. Go really deep and see what are the bones of this ideas, can you go deeper than that?

Final piece of advice and really important one. Don’t steal from places you often visit, don’t steal from people who seem to have less than you. Don’t steal from your friends either.

What makes stealing ok? What is stealing ideas really?

Some people use the word inspire but I think we can be honest here. Stealing ideas happens when a blogger sees a great blog post about winter jacket and it has a beautiful collage and thinks that a collage is a are great idea and they should do a blog post with a collage.
Or when you see that three newspapers writing about the same thing, when that thing is not a major event.
Stealing is when a songwriter hears a love song and feels that they should write a love song too.

Stealing ideas is not copying work and that makes stealing ok.

Make that idea work for you and find a different angle than in the original content. Do a different presentation or if it’s the presentation you love use it but with some other content.
Doing your own research and infusing your own ideas and experience will make turn the stolen idea to a new piece of work. The better you hide your tracks, as in put your own work to the idea the better the results.


Have a system

Have a system because plans will fail.
Preferably a support system for times when plans fail.
Be flexible and have room for improvement in your systems.
Plan for your success and create a system to make that happen. But count in the bad days, learning curve and just failing.
Don’t leave anything for last minute.